NIKE CHINA JDI

You can't stop us

抖音巨量引擎第三季VUP大赛  主赛道全场大奖

Winter of 2020, the coldest current hit us.

All of Chinese people stood together to fight against the disease as the biggest and strongest team. This the sport spirit - support each other and fight till the end. 

We created a film, together with the greatest "athletes" in China - footballer, runner, a mom, a new born baby or your neighbor. Put the real moment they recorded by themself together, we present the most powerful strength of human race, which will courage more people to continue fighting.

We are the heroes who dare to dance in the dark. Nothing can stop us.

2020年冬天,我们经历了一场最寒冷的冰冻。

面对困难,所有中国人团结地站在一起,用各种各样的方法对抗逆境,保持活力,相互鼓励和支持。这其实就是运动最内核的精神。这是历史上最多的“运动员”组成一支最强大的队伍,集结力量。

所以,我们和所有最伟大的普通人们,共同创造了一支短片,用你我身边真实的故事,你我自己记录的真实瞬间,展现每一个“中国运动员“无可阻挡的斗志。他们可能是运动明星,也可能是你的邻居、朋友,他们都用运动精神,顽强对抗困境。

这样的“我们”,是敢在黑暗中跳舞的斗士。

这样的“我们”,没什么能挡。

Creative agency - Wieden + Kennedy

Executive Creative Director - Ian Toombs, Vivian Young

Creative Director - Matt Meszaros, Jeff Fang

Creative - How Wei Zhong, Uty Chen, Gem Xu

在这条特别的影片中,没有华丽的场景,炫酷的镜头,有的只是一个个坚持在家运动的普通人,他们凝聚在一起,形成一股无可阻挡的斗志,战胜疫情的挑战。也正是这份真诚与真挚,打动了手机前刷着抖音的大家,项目获得抖音巨量引擎第三季VUP大赛主赛道全场大奖,累计51.8亿人次参与#哪儿挡得了我们#互动话题。

There is no fancy scenario, crazy movie language in this film. Only normal people stick to be positive and work out in their quarantine. The sincerity is touching and powerful, which inspired and encouraged tons of people in social media.

​👆乐观的妈妈和宝宝

​👆在家坚持训练的王霜

​👆花式运动

​👆在线和郭艾伦过过招

​致敬这个冬天最伟大的运动员们

KV

Do not hesitate to contact me to discuss a possible project or learn more about my work.

© 2023 by Uty Chen.

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