TMALL

All in one

This is a story composed only by brand slogans

for Alibaba’s Tmall.

Tmall is the biggest e-comimerce platform in China. It contains more than 180,000 brands, and gathers all the spirits and lifestyles those brands are standing for.

Therefore we created “All in 1” to feature 31 great brands and make a manifesto out of their slogan to celebrate 11.11 shopping festival.

这是一个只由品牌slogan讲述的故事,一首天猫的品牌诗。

天猫是全国最大的电商平台,拥有超过180,000的入驻品牌,集合和代表了这些品牌所倡导的生活方式和品牌精神。

因此,我们为2018年双十一创造了一条品牌大片《All in 1》,

用31个全世界最棒的品牌,和他们的slogan,讲述了一个只属于天猫的故事和精神。

Creative Agency - Fred & Farid

Executive Creative Directors - Huang Feng

Creative Director - Adrien Goris

Creative/art director - Issy Huang, Uty Chen, Josh Tsui

Director - Norman Bates

Production Company: Stink Shanghai

An anthem, made only with brand slogans.

KV/OOH

Do not hesitate to contact me to discuss a possible project or learn more about my work.

© 2023 by Uty Chen.

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