Every year, 80 billion pairs of disposable chopsticks are produced in China. Eleme, China's leading food delivery platform, is also part of the problem, as it processes alone around 15 million orders a day.
We created edible chopsticks, chopsticks you can actually eat. A 100% sustainable alternative to disposable chopsticks. Edible chopsticks are made in three different flavors: Original Wheat, Matcha and purple sweet potato.
World changing ideas
Creative agency - Fred & Farid
Executive Creative Director - Feng Huang
Creative Director - Adrien Goris
Creative+Art Director - Uty Chen, Antoine Robin
Edible Chopsticks has won quite a lot creative/advertising/design awards.
And BBC, Chinese national TV station CCTV,
Japan TV station NHK has reported the campaign.
pairs distributed within the first week
major restaurant chins nationwide
drop of disposable chopsticks orders on ELEME
edible chopsticks by the end of the year