ELE.ME

可以吃的筷子

Every year, 80 billion pairs of disposable chopsticks are produced in China. Eleme, China's leading food delivery platform, is also part of the problem, as it processes alone around 15 million orders a day.

We created edible chopsticks, chopsticks you can actually eat. A 100% sustainable alternative to disposable chopsticks. Edible chopsticks are made in three different flavors: Original Wheat, Matcha and purple sweet potato.

每年,中国会使用80亿双一次性筷子。

作为外卖领军品牌的饿了么,是消费一次性筷子的大户。每天,饿了么用户会使用约一千五百万双一次性筷子。

​因此,我们创造了可以吃的筷子,使用完后可以直接吃掉,口味像小饼干一样。这是个一次性筷子的完美绿色替代,饿了么推广使用,率先举起保护环境的大旗。

D&AD impact 

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Silver

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Shortlist

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World changing ideas

Creative agency - Fred & Farid

Executive Creative Director - Feng Huang

Creative Director - Adrien Goris

Creative+Art Director -  Uty Chen, Antoine Robin

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Edible Chopsticks has won quite a lot creative/advertising/design awards.

And BBC, Chinese national TV station CCTV,

Japan TV station NHK has reported the campaign

 

The result:

250,000 

pairs distributed within the first week

43 

major restaurant chins nationwide

60% 

drop of disposable chopsticks orders on ELEME

 

10,000,000 

edible chopsticks by the end of the year

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