Screen-Shot-2021-02-20-at-1.45.42-PM.png

IKEA 

Animal Families

IKEA has the strongest furniture solutions that could solve anyone's living problem.

Anyone? Yes. Even animal's crazy living problems.

In these two short films, the most difficult animal

living problems are solved by IKEA solutions.

For example, IKEA storage plan solves squirrels always-storing-nuts-problem. And IKEA kids safe products keep the always-jumping rabbits family safe.

宜家拥有超全超强大的系列产品,能解决任何人的一切家居难题。

任何人?对!就连连动物最难搞的家居问题都能解决!

为宜家制作的两只影片中,我们用动物家庭遇到的问题比拟最难搞的家居问题,比如对爱囤坚果的松鼠来说,收纳是个大问题;对于蹦蹦跳跳的兔子家庭,安全防撞是个大问题。

这些问题,有了宜家都能轻松解决!

​你还有什么问题?

Creative Agency - Wieden+Kennedy

Executive Creative Directors - Ian Toombs, Vivian Young

Creative/art director - Uty Chen

Creative/Copy writer - Matteo Marchionni

Director - Us

Production Company: Academy Films

Post Production: MPC London

bunny.png
OPENING-02.png
OPENING-01 copy.png
squirrel.png