Yuting Chen (a.k.a Uty or Ting) is an Art Director based in China. Passionate in creativity and willing to make the world a lovely place through smart ideas. Trust in creativity. Trust in goodness. 

Neutrogena - Be back you

Neutrogena - Be back you

First campaign ever in my life.

This campaign contains three print ads as a series to convey a simple, but strong, idea: with Neutrogena Make-up Remover Towelettes, you can easily go back to the real you. And "real" is always the most beautiful thing. 

Remove cosmetics from brand "Loreal", and stay "Real".
Remove "Covergirl" and go back to be a girl.
Remove " Rimmel" and be your self.

Art Director/Copy Writer: Yuting Chen, He Yuanyuan

 
 
TMALL - All in one

TMALL - All in one