Neutrogena - Be back you
First campaign ever in my life.
This campaign contains three print ads as a series to convey a simple, but strong, idea: with Neutrogena Make-up Remover Towelettes, you can easily go back to the real you. And "real" is always the most beautiful thing.
Remove cosmetics from brand "Loreal", and stay "Real".
Remove "Covergirl" and go back to be a girl.
Remove " Rimmel" and be your self.
Art Director/Copy Writer: Yuting Chen, He Yuanyuan