Yuting Chen (a.k.a Uty or Ting) is an Art Director based in China. Passionate in creativity and willing to make the world a lovely place through smart ideas. Trust in creativity. Trust in goodness. 

TMALL - All in one

TMALL - All in one

 

This is a story composed only by brand slogans for Alibaba’s Tmall. Tmall is the biggest e-comimerce platform in China. It contains more than 180,000 brands, and gathers all the spirits and lifestyles those brands are standing for. Therefore we created “All in 1” to feature 31 great brands and make a manifesto out of their slogan to celebrate 11.11 shopping festival.

RESULTS

4.1 billion media impressions
$17.79 billion spent in 24h
40% y-o-y sales growth

Client: Tmall, Alibaba Group
Title of ad: All in 1

Agency: Fred&Farid
Executive Creative director: Feng Huang
Copywriters: Adrien Goris, Chris Wang
Art directors: Adrien Goris, Issy Zheng, Yuting Chen
Agency supervisors: Feng Huang, Nichole Niu
Production company: Stink Shanghai
Directors: Norman Bates
DOPs: Bjorn Charpentier, Grimm Vandekerckhove
SFX: Thomas Houthave

 
 
Neutrogena - Be back you

Neutrogena - Be back you

Tmall - CatOL

Tmall - CatOL