Yuting Chen (a.k.a Uty or Ting) is an Art Director based in China. Passionate in creativity and willing to make the world a lovely place through smart ideas. Trust in creativity. Trust in goodness. 

Play Differently

Play Differently

 

At the age of highly developed technology, kids nowadays grow up with almost overwhelming digital devices. At the behalf of Children’s Museum of House, this campaign wants to remind kids and their parents the diversity of a childhood should be. Being limited by technology, Our kids will share a more and more similar childhood, be interested in the same things and even think in the same way. Instead of that, we want our kids to play differently. 

Award: One Show Young One Competition, Merit

- Print Campaign

 

- Guerrilla Campaign

In line with the print idea, we create a special iPad User Guide for kids to encourage different (or even ridiculous) ways to play with iPad.

The user guide is more like a kids fairy tale book. A cartoon dinosaur in the book introduce difference ways to "play with" Ipad. We left some white paper in purpose for the kids to draw their own way of playing.

When parents get their kids a new iPad, this User Guide goes with it. 

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Client: Children's Museum of Houston
Title of Campaign: Play Differently

Art directors: Yuting Chen, Sally Qin
Copywriters: Yuting Chen, Sally Qin

Award: One Show Young One Competition, Merit
Reward: Find her the first job in the States

 
 
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