Yuting Chen (a.k.a Uty or Ting) is an Art Director based in China. Passionate in creativity and willing to make the world a lovely place through smart ideas. Trust in creativity. Trust in goodness. 

Tmall - Ideal Life

Tmall - Ideal Life

 

Rebranding campaign for Tmall, the largest e-commerce platform in China. 'For Ideal Life' being their new brand platform, we developed a national integrated campaign around all those simple but good moments in life. Through 12 15-sec videos, we announced 5 ideal life trendings.

Long Version

15s - Break convention

15s - Single fun

15s - Eco-friendly

15s - Intelligence

15s - Play professionally


Client: Tmall
Title: Ideal life
Creative Director: Feng Huang, Adrien Goris
Art Directors: Yuting Chen, Yau Chin,Mitchell Qian
Data Designer: Yuting Chen
Copywriters: Adrien Goris, Chris Wang
Production Company: STINK
Director: Otavio Machado
DOP: Adolpho Veloso
Post-Production: Volt

 
 
The North Face - Maze

The North Face - Maze

What are you hungry for?

What are you hungry for?