Yuting Chen (a.k.a Uty or Ting) is an Art Director based in China. Passionate in creativity and willing to make the world a lovely place through smart ideas. Trust in creativity. Trust in goodness. 

Tmall - CatOL

Tmall - CatOL

 

During 2016 Tmall annual shopping festival, Tmall published an augmented reality game named “Catching the Cat”. In order to promote the game, we created this campaign, featuring 4 famous cats around the world. In their own language and character, 4 cats encouraged people joining the game to catch them.

RESULTS

800,000+ Play
100,000+ Repost in social media
30,000+ comments in social media

Japanese Box Cat - Maru

French Poet - Henri

Korean Idol Band - SuriNoel

UK Twins - Milk & Oreo

 
 
TMALL - All in one

TMALL - All in one

Tmall- Set Winter on Fire

Tmall- Set Winter on Fire