What are you hungry for?
This campagin is the national rebranding campaign for Ele.me, China's leader for online food delivery;
Ele.me alone holds 55% of market share and processes some 25 million orders a day. We did 'What are you hungry for?' campaign to celebrates the hungry men who, whatever it is they chase, have the will to pursue their inner drive.
Executive Creative director: Feng Huang
Associate Creative director: Adrien Goris
Copywriters: Adrien Goris, Chris Wang
Art directors: Uty Chen, Mitchell Qian
Production company: Stink Shanghai
Director: Michael Lawrence
DOP: Michael Lawrence
Music: Gum Shanghai