Yuting Chen (a.k.a Uty or Ting) is an Art Director based in China. Passionate in creativity and willing to make the world a lovely place through smart ideas. Trust in creativity. Trust in goodness. 

What are you hungry for?

What are you hungry for?

 

This campagin is the national rebranding campaign for Ele.me, China's leader for online food delivery;
Ele.me alone holds 55% of market share and processes some 25 million orders a day. We did 'What are you hungry for?' campaign to celebrates the hungry men who, whatever it is they chase, have the will to pursue their inner drive.  

Client: Ele.me
Executive Creative director: Feng Huang
Associate Creative director: Adrien Goris
Copywriters: Adrien Goris, Chris Wang
Art directors: Uty Chen, Mitchell Qian
Production company: Stink Shanghai
Director: Michael Lawrence
DOP: Michael Lawrence
Music: Gum Shanghai

 
 
Tmall - Ideal Life

Tmall - Ideal Life

Eleme - Inexistent doors

Eleme - Inexistent doors