Yuting Chen (a.k.a Uty or Ting) is an Art Director based in China. Passionate in creativity and willing to make the world a lovely place through smart ideas. Trust in creativity. Trust in goodness. 

Eleme - Inexistent doors

Eleme - Inexistent doors

Ele.me is the biggest food delivery company in China. We created this guerrilla campaign, Ele.me Door, to boost the brand image. 

In Cities like Shanghai, we create fake fancy restaurant doors in certain places where is unusual to have high-class restaurant. For example, inside an old traditional Siheyuan in Beijing, or aside a small corner of the street in Shanghai. When Surprised passing-by open Eleme Door, instead of a real restaurant, what he/she will see is a simple but strong message on the wall: "With Eleme, you can have fancy restaurant right here."

Client: Eleme Food Delivery
Campaign title: Elemen
Copywriters: Diye, Yuting Chen
Art directors: Yuting Chen
Design: Yuting Chen

 
 
What are you hungry for?

What are you hungry for?

Hp - Reinvent Memories

Hp - Reinvent Memories