Yuting Chen (a.k.a Uty or Ting) is an Art Director based in China. Passionate in creativity and willing to make the world a lovely place through smart ideas. Trust in creativity. Trust in goodness. 

Tmall- Set Winter on Fire

Tmall- Set Winter on Fire

Alibaba’s Tmall is holding a winter shopping festival in the end of 2018. And It’s the first time Tmall officially cooperate with Olympic. We create this campaign to remind people winter shouldn’t be all about cold and silence. Winter can be energized and powerful too. Let’s set winter on fire.

Agency: Fred&Farid
Executive Creative director: Feng Huang
Assistant Creative Director: Adrien Goris
Copywriters: Adrien Goris, Luna Zhang
Art directors: Uty Chen
Production company: Stink Shanghai
Directors: Salomon Ligthelm
DOPs: Christopher
SFX: Volt

Tmall - CatOL

Tmall - CatOL

Eleme - Edible Chopsticks

Eleme - Edible Chopsticks