Tmall- Set Winter on Fire
Alibaba’s Tmall is holding a winter shopping festival in the end of 2018. And It’s the first time Tmall officially cooperate with Olympic. We create this campaign to remind people winter shouldn’t be all about cold and silence. Winter can be energized and powerful too. Let’s set winter on fire.
Executive Creative director: Feng Huang
Assistant Creative Director: Adrien Goris
Copywriters: Adrien Goris, Luna Zhang
Art directors: Uty Chen
Production company: Stink Shanghai
Directors: Salomon Ligthelm