Yuting Chen (a.k.a Uty or Ting) is an Art Director based in China. Passionate in creativity and willing to make the world a lovely place through smart ideas. Trust in creativity. Trust in goodness. 

Eleme - Edible Chopsticks

Eleme - Edible Chopsticks

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Every year, 80 billion disposable pairs of chopsticks are produced in China, which are only used once, for a 25minutes lifetime span and then discarded. It’s the equivalent of 3.8 million trees. The country suffers from serious deforestation. 

Eleme is China’s food delivery leader, holding more than 55% of market share. With its 51million active users, Eleme alone processes around 10million orders a day. That’s a lot of chopsticks that are going straight into the trash, or left sitting in a corner, unused and forgotten.

To take the responsibility and help the problem, Eleme creates a solution - Edible Chopsticks, the chopsticks you can actually eat.

Made with 100% nature ingredients, Edible Chopsticks are coming in three different flavors. It has a long shelf life of more than 10 years. You can eat it up, if you don’t want to eat it, you can just throw it; it decomposes within a week.

Edible Chopsticks, when saving the world can be a tasty solution.

 

Agency: Fred&Farid
Creative director: Adrien Goris
Copywriters: Adrien Goris, Yuting Chen
Art directors: Yuting Chen, Antoine Robin
Product Design: Yuting Chen
Directors: Leo
Editor: Antoine Robin
 

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